Who We Are

Champions Circle® is a community of fans, alumni, and supporters whose goal is empowering University of Michigan student-athletes to be the leaders and best through name, image, and likeness.

Champions Circle® is committed to operating within the NCAA and university guidelines, to ensure Michigan remains at the forefront of college athletics. Champions Circle® partners with Valiant Management Group (VMG) to hold our NIL events and help with fundraising and marketing activities.

Whether you're a student, alumni or fan, it’s great to be a Michigan Wolverine. This is your opportunity to make an impact on student-athletes and help Michigan win championships across all sports.